User blog comment:The Milkman/Twitter Responses: Bethesda Still Having Issues/@comment-71.83.170.64-20121016050029/@comment-3492791-20121016092136

Free MP packs are a marketing ploy. They make alot of money off of the microtransactions from the renforcement packs (or whatever they're called). Thus they are making money off the game already. Due to the flow of income they opted to not charge for the DLC. However this is where the trick comes in. Being that the only way to acquire most of the DLC content is through renforcement pack, the DLC prompts more microtransaction. This way they mantain the illusion that it's charity, but are still making tons of money off it. However the smart and pactience among us win by not paying a dime.

Anyway, this topic has nothing to do with the TES so i'll not discuss it further here.