User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-68.231.33.203-20130428044649

They said that ESO was supposed to take down WoW, kinda like BF3 and COD. So personally I'd think they'd rather take the way that is better (or different) than WoW and do a 1-time payment. F2P is unacceptable, Bethesda's not desperate and that would be a horrible move on their part.