User blog comment:SleepingIII/Elder Scrolls Online - ESO Going B2P and Console Updates/@comment-4787430-20150126003413/@comment-5436695-20150126051452

Game studios need some money. That's why subscription-based MMOs exist - an easy way of gaining them. And there is nothing bad in it if a part of this money is used for developing new single-player projects. As for me, this is a lot more honest business approach than "free" games with concealed payments.