User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-81.243.124.105-20130418145958

I've played Guild Wars 1 and I currently play Guild Wars 2 too. These games have a one-time payment (£50) and an in-game optional store for micro-transactions. The good thing is, you can buy stuff in these stores without actually buying it with IRL money, but by playing the game.

This is also the system LOTRO uses, it's F2P, without the need for any payments, except perhaps for buying an expansion. I think F2P models are fine and ESO won't probably have nearly half as many players when they go Subscription-based as if they would go F2P.