User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-16524710-20130826030111

Zenimax already makes several hundreds of thousands of dollars. So i don't see why they would charge a monthly fee. They of course could more than make their money back by making ESO's Homepage an ad board, like Facebook. This method would more than cover their cost in development and then some. So you have to think. Making a FTP game attracts thousands of fans, making the homepage more seen and making money, which given just the first month would probably make more money than a year of subscription. It sounds like a rip-off. For us and them.