Board Thread:Skyrim/@comment-124.149.167.120-20130705045430/@comment-6881629-20130705124337

Dmoontear wrote: Any general goods store, and I beleive wizards let you sell them to them.

So in Whiterun, it's Belethor and Farengar. Fralia Gray-Mane also has a Jewerly stall in the market but she has so little gold she can barely buy anything anything.