User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-194.171.71.212-20140331065225

why don't they do it as arenanet does with Guild Wars 2?

pay once for the game and you have it, then you have microtransactions but only for skins pets and non pvp relatable items (and in game currency)

imo this works the best