User blog comment:G0LD3NF1RE/Which Faction do you like best in the new Elder Scrolls Online?/@comment-101.161.60.30-20140204202348/@comment-99.43.9.109-20140216223001

If you go buy a reservation card from Target (Maybe it's in other stores too?), you also win a bonus option to play as any of the nine races in any Faction you want. And it's only a dollar!