User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-63.229.59.233-20130830000626

Monthly subscriptions are fine if you play the game enough to make it worthwhile.

However, subscription gaming generally turns off the casual gamer, who only commits a small portion of his/her time to gaming.

Perhaps if there were 2 payment models to choose from, such a monthly subsciption, or pay for time(no expiry) for those that don't game enough to justify the monthly fee. For example (stressing the word example here, so don't bash the figures) say you paid $10 for 30 hours, then this may appeal to casual gamers while more hardcore players would be better off with the $15/month for unlimited play.

I fully understand a business wanting to continue to make money on a game, especially given that MMORPGs come with higher overhead costs, but in order to attract as many players as possible, they should also consider a lower cost, less game time option for casual gamers.