User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-92.11.182.200-20130416195358

GW and GW2 did it just fine, with a one time subcription and the ability to buy cosmetics in an online store, however everything could be obtained with in-game currency, by using "gems" for the store, and giving the players the ability to put real money in the gems or in-game money.