User blog comment:Equillibrium/Elder Scrolls Online: Character Creation/@comment-11441665-20131019005308/@comment-9062114-20131021170042

Bethesda needs to make a profit somehow. It seems that they're putting tons of work into making Elder Scrolls Online as good as possible. That isn't free, you need to hire designers, programmers, etc. Good ones at that. If they're going to make all of these risks they need some way to pay it all back.