Board Thread:Online Discussion/@comment-5247041-20130821093041/@comment-7153552-20130830145329

Well, new content can be anything. If we work on the assumption that they're going to do what Guild Wars has been doing, don't look for major content additions every 6-8 weeks. You'll see small quest lines and a new dungeon from time to time with a big story arch about every four to six months. Often these story archs might just tied together previous new content without truly creating anything new in its own right. This is a very common method across the industry to justify things and still call it "new".

And you're right, ESO isn't looking to kill WoW or bring down any other MMO. They're trying to bring TES to the masses in a new way and give current TES fans a look back as well as a new way to interract together. They're merging the fan-bases of TES and MMO in order to create this whole new fanbase, and I respect that. I think enough current MMOers are looking for a new kind of game, one that doesn't mirror the WoW playstyle too much or feel like old D&D, that ESO could eventually stomp out some of the competition. However, much like you, the subscription worries me in that respect.