User blog comment:G0LD3NF1RE/E3 Elder Scrolls Online Roundup/@comment-94.211.132.195-20130616194906/@comment-3544483-20130617081942

That's right. You will become a sort of unnoffical emperor for one month or so. I think you will gain a title and probably a armor set and a weapon. In this time there were alot of people trying to claim cyrodill and becoming "Emperor"