User blog comment:Jimeee/The Elder Scrolls Online: By the Numbers/@comment-86.44.201.246-20140407071438/@comment-162.40.234.220-20140413191109

Actually, they could make the Muh Mor Puh Guh free-to-play, if they wanted. They'd just have to lock everything and your grandmother behind all kinds of ungodly microtransactions to do it. So you'd have F2P for about five levels, followed by a six buck microtrans to unlock the next five levels, etc. And lets not forget the charges to use the enchanting tables or spell makers. 99 cent charge per book you read, etc.