Board Thread:Online Discussion/@comment-5247041-20130821093041/@comment-16644784-20130827174124

I love the idea of not having paygates, I really really do. Any word on how many characters the $15 fee would support? For example- my husband and I are both interested in ESO. If we have to pay $15 a month each ($300 a year total) to be able to play than that it just way too much. If $15/month is a household subscription then maybe I won't take it as harshly. Or are they going to offer any recruitment perks?

I'm really not sure enough though went into this. How much analysis of the annual income of players did Zenimax do? Also---did they consider the current world economy? Hopefully they'll develop some kind of discount system- pay 3 months get a 4th month free kind of a thing.

Pretty good article here over at Polygon, particulary the SW reference at the end