User blog comment:G0LD3NF1RE/E3 Elder Scrolls Online Roundup/@comment-50.29.193.227-20130620002334/@comment-5469467-20130620004037

I think it was somthing to do with who is at the top of the leaderboard for the faction controlling Imperial City, or something. That was how it works from a while ago, and they might have changed it since then.