User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-17746527-20130908035215/@comment-24.142.3.216-20130908053303

15 is a lot of money to spend having fun for some people, not only that as its an MMO a lot of wow players are going to try it out at the start. When its not what they want they will quit and then so will a lot of the sheep. Even after that if we look at the the previous games to come out as P2P they all for the most part went F2P. People dont want to play monthly to play the game, they would rather pay for cosmetic things like armor skins, weapon skins, enchantment skins, cool mounts, etc. F2P is a far better buissness model in the long run.