User blog comment:G0LD3NF1RE/The Elder Scrolls Online QuakeCon Gameplay/@comment-4542210-20130804094026

Graphics: Heavy modded Oblivion < Skyrim. (Other than the new hair-designs.

I've played World of Warcraft once or twice... To be honest if the game announcer didn't mention anyhing about races and lore, I would think this is a WoW 2.