User blog comment:G0LD3NF1RE/The Elder Scrolls Online QuakeCon Gameplay/@comment-5474880-20130803050123/@comment-5558140-20130804074110

i wouldnt say its a rip off because it definelty is different, but the main aspects like leveling up, questing, dungeons, raids, gear and loot, pvp, etc.. are essentially the same as WoW. i think most MMO's model themselves after WoW since its the most succesful and the formula it has is fun, engaging and most importantly, addicting. i think having a game like WoW but set in the TES universe is awesome, even better than WoW itself, but time will tell if zenimax pulls off what they have envisioned as the definitive open world TES experience.