User blog:G0LD3NF1RE/TES Online subscription based before free to play.

The Elder Scrolls Online will start of being subscription based and then become a free-to-play later.

It is conceivable that Bethesda will launch with a subscription service “ to attract the early adopters, because that is the model they understand,” he said. ”They will switch to free-to-play later, in the same way that many iOS games go from paid to freemium over their lifetime,” he added. “EA is struggling with The Old Republic, [but] almost everyone else is transitioning to free-to-play.” Said Nicholas Lovell.

Source: here