User blog comment:PsijicThief/ESO Business Model/@comment-5558140-20130819213429/@comment-7153552-20130821144959

I read all that you said, and I understand your trepidation in the microtransaction area. A lot of people have it, but the majority of MTs on the market are items as good as, if not slightly worse, than the items in game. In World of Tanks I can spend real money to jump ahead to a tier eight tank even though I've only earned up to a tier four, but this doesn't mean anything. Those tanks are not as good as their in-game counterparts, therefore in the matches you end up needing more skill to win it. In Neverwinter the only thing close to game breaking would be the companions you can buy in their cash shop, but even those come with certain disadvantages. Plus, the companions end up getting in the way if you start running in groups of three or more. So if ESO follows industry standards in MTs, then it won't be a problem. If they get froggy and want to ruin the game, they'll make a bit of money on the front side, but end up losing overall player-base (and in turn income) in the long run.