User blog comment:Deyvid Petteys/Elder Scrolls Online...On Your Xbox?/@comment-3450789-20120720035228/@comment-4976111-20120720142848

That's true. Even if the game doesn't do well, they'll be blaming Zenimax Studios: NOT Bethesda. Zenimax Studios is a part of the whole of Zenimax, which has the part of Bethesda. Even if Studios goes down, Beth should be safe.

The only thing to worry about though is the fan base. If TESO fails, not only will Zenimax take the blame, but it may hurt the fan view of the Elder Scrolls games.

I think you meant TES VI. TES IV is Oblivion ;)