User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-192.39.223.154-20130313114010

What's the last successful F2P with sales game you saw? The most successful MMO to date remains as wow which is monthly subscription.

There's no incentive to stick with a game which allows you to simply buy equipment you need rather than work for it. I wouldn't stick with it - nor would most potential users.