Belethor

Belethor is the owner of Belethor's General Goods in the city of Whiterun in  The Elder Scrolls V: Skyrim.

Description
Belethor is a male Breton who has set up shop in Skyrim. Upon meeting him, he will inform you of the current trading situation in the Whiterun region. Because of the dragon attacks in Helgen, there is a lack of products around the city, which impacts the prices as less supply than demand equals higher prices. He has employed the help of Sigurd to do menial tasks around the shop for him.

On occasion he will jokingly tell the player that he would sell his sister for gold if he had one, and would be willing to buy any of the player's relatives off them, should they have any. His reputation within Whiterun is far from sparkling, as city guards will refer to him as a "sleazy, little man".

Bugs

 * Belethor may disappear from the game, leaving his shop locked (Novice) and unusable. (PS3)