User blog comment:Dar'Rajhin/Skyrim: Hearthfire DLC Details Leaked/@comment-1600847-20120821214538

This might not be for a DLC. In the past few months they also trademarked "Fus Ro Dah" and "Dragonborn".

Also, since a lot of PS3 and 360 fanboys are prowling around here, I'll just say: Why not have both? :D