User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-72.213.209.121-20130815051808

Use the Model that GW2 used. Pay once, then play forever, and have a cash shop. DLC's can be part of the package or not, people really do not care. And for all of you demanding why it isn't F2P, because you think they are "drowning in money," I don't think you realize how much money it is to make a high class video game, or to keep a game company going. Money goes fast.