User blog comment:The Milkman/Random Rambling: Should PS3 See Free DLC?/@comment-173.20.179.52-20121002153651

Time sensative discount ONLY! Put it up at a discount of between 15-50% off for a few weeks to a couple of months (maybe having it at a discount for a time equal to the wait). After that it goes back to the normal price. The people who have been waiting patiently will have gotten the DLC for cheap, and 360 and PC don't complain about having the pay more since it's time sensative.

Everyone wins!