User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-174.61.173.85-20130823221430/@comment-6728953-20130823230650

I really liked this comment, I agree, indeed there are plenty of people who wouldn't mind to pay it. But in my opinion Bethesda/Zenimax could look to the "less wealthy" public as they have been following the Elder Scrolls series as long as the others.

I don't think they NEED $15/month for the purposes they state, 1/3 of it would make a hell of a profit, as more people would be playing,