User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-188.230.250.33-20130109182154

I honestly don't think they will be in for the long haul if they go with the monthly sub model. They should rather go with Buy to play model with micro transactions that aren't to invasive on the game. If you look at the F2P market, it's already oversaturated with mediocre games which turn people off and on top of that usually make their micro transaction stuff really overpowered (economy, convenience wise and sometimes even power wise)

As far as i know GW2 is doing it well, there are micro transactions, but you barely see them because they don't stand out too much. I'd just love it if TES could do similarly but better. but Buy2Play is the way to go i think.