User blog comment:Zelron/Helgen Hometown (Dragons bring down my property values!)/@comment-4118072-20121130175206/@comment-3492791-20121130233819

I touched on that very briefly when I said you could build a temple. You could choose which deity to worship (not exclusive the the Aedra either ;D). Probably "self-service" until maybe a pilgrim of that kind passes through and becomes your priest/ess.

Perhaps having a temple in your town just gives the regular stat boost for praying, but having a priest/ess makes your town's shrine give a better blessing than normal. 50% increased effect?

Who you choose to worship in your town may also affect who wants to live there, or even visit. Open worship of Namira may not go over well with most potential residence. But maybe a temple might attract pilgrims, and thus commerce?