User blog comment:Thedoucheinthenorth/A question of morality/@comment-5790858-20121212030453/@comment-5790858-20121213040015

Ulfric doesn't care about anybody but Nords. He refuses to aknowledge any problems that the Dark Elves are dealing with, but will jump to rescue any Nord in trouble. There is actually a misc. quest to go deal with a group of bandits that have been attacking Dark Elves that Ulfric won't do anything about because they haven't hurt any Nords yet.

Ulfric never directly does anything racist around the Dragonborn, but it's obvious that he believes Nords are a master race. If you beat the Civil War with the Imperials, the you can talk to the new Jarl and he will talk about how he is beggining to help clean up the Grey Quarter after Ulfric neglected it for so long.