User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-108.231.160.244-20130130051116

Or, $50 to buy a license key and it gives you 250 in game hours.

Then you can buy more in game hours. Maybe $5 buys you 50 hours in game time or something like that.

So everyone is now on an equal playing field.