User blog comment:The Milkman/Random Rambling: Should PS3 See Free DLC?/@comment-5538938-20120929082637/@comment-4237253-20120929211959

I know they probably don't. There are some companies, (Double Fine and Valve come to mind) that probably do care, but the trick is acting like you do. Even if a company is run by greedy slimeballs who care nothing for their craft and only about money, they should have the common sense to realise that good ethics and customer loyalty goes a long way.