Board Thread:Skyrim/@comment-108.172.41.254-20151219045744/@comment-25350022-20151219060531

Lore and loot?

Well, you're rewarded equally by either the Stormcloaks and Legion for working for them. Not sure what to say more about that.

As for lore, really depends on you. Just be aware of who you side with, as when you take over a hold and give it to one side, the rulers of the city can change to people you may not like.

E.g, giving Riften to the Empire will put Maven Black-Briar in the position of Jarl. If Markarth falls into the control of the Stormcloaks, Thongvor Silver-Blood will become the ruler. And if you hand over Whiterun to the Stormcloaks, Jarl Balgruuf will be exiled, and Vignar Gray-Mane will take his place.