User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-5396087-20130831194633/@comment-5558140-20130904010627

its not just the content we are paying for, its upkeep, paying employee salaries, paying the sysadmin's to babysit their new megaserver, paying programmers, coders, and artists to make that new content, and on top of that, a company is not going to make you a game, support it,and expect to make back exactly what they spent making it, they need to make a profit. its what keeps them (zenimax) from publicly trading their company on nasdaq, keeps the shareholders happy, and allows them that green light so that bethesda (owned by zenimax) can get the green light to make that next fallout or TES 6 that you've been sobbing for.