User blog comment:Dark Jeto/Why I Believe ESO will Survive and Thrive/@comment-4705438-20140306155826/@comment-16047389-20140310133218

I disagree on the idea of the upcoming WoW expansion doing much to help them. Each expansion the pushed could've been considered "highly anticipated", but both Cataclysm and Mists of Pandaria offered more than they could meet. I was around during both expansions, and the main consensus I picked up from people was usually the same in that each one was originally optimistic looking, but ultimately disappointing. The atmosphere in the WoW community right now is very volatile. A lot of people who had placed trust in the game for numerous years, long time fans, are now starting to leave. A lot of guilds, which were basically the "top" guilds, are now starting to disband and leave.

I think the expansion will be just like Cataclysm. It will get back maybe a couple thousand subscribers initially who are curious, but will ultimately hemmorage three times as many within the next two months.