User blog comment:Zelron/The Elder Scrolls V: Dragonborn rumors (Imbedded deep the secrets sleep)/@comment-90.215.96.212-20121018185646

It all sounds cool, but Dragonborn would not, I repeat NOT, be the name of the DLC. The name has likely been trademarked because it's the main name used for the main character. Otherwise, you could also suggest they name a DLC Fus Ro Dah because that's trademarked too