User blog comment:Turkeysocks/ESO Beta test starts 6:00 pm EST on Jan 10th to midnight on Jan 12th/@comment-5558140-20140114004341/@comment-5558140-20140115083442

i got a new beta key a day or two before the beta started, and since i hadn't gotten the chance to use a previous beta key (or make an account) i took the opportunity to do so and whenever i go to redeem the key it tells me it was invalid, and this was well before the beta had begun.