Board Thread:Online Discussion/@comment-13890295-20150425002949/@comment-3076045-20150428020443

You go into a games store and buy it, like any other game. it has the code inside. That's all basically the same as any other game, now. The only difference is that its online-only. (so ... kind of like Diablo 3, how it was internet required). Same principle. :)

How theyre paying for the servers is via Tamriel Plus. Theres additional content you can purchase if you choose to do so, which requires monthly subscription. If you want to do that, youre more than welcome too, of course, but they listened (finally) to fans like myself who hated that you had to buy the game and THEN a monthly sub as well (especially as they originally claimed you got "one month free" after you BOUGHT THE GAME ITSELF.) Anyways... Its worth it to buy Tamriel Unlimited, now :)