User blog comment:JAlbor/E3 2013: Answers from Elder Scrolls: Online/@comment-98.148.82.134-20130618174834/@comment-124.148.51.48-20130624080314

I don't think subscribtion is dead. I think the reason a lot of MMO's are F2P or going F2P is beacuse the game or the develper aren't well known enough or the games just aren't good enough to justify a subscription.