User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-67.174.0.42-20130831032652/@comment-3124449-20130831045348

They have a cash shop, too. Also, are you aware that many games recieve free content periodically, in the B2P format (no subscription)? It's not impossible. However, a big company like ZOS will still demand it though they don't need it, and the content we recieve will not be of as high quality as it would be if the developers were not of an already prosperous company.