Board Thread:Community Announcements and Events/@comment-25356303-20161004022406/@comment-25356303-20161006151637

Judging from the responses on the CC blog to criticism of the rebranding, I am confident that their sole intent for this is to increase revenue. That is exactly why they are replying with such useless answers and it's why they didn't ask anyone beforehand. It's a corporate move.

By the way, Wikia is hosting a charity fundraiser right now. It's a good cause, obviously, and you can vote on which charities you want Wikia to donate to which is really great. It probably happened so close to the rebranding to give users a better impression of the company in case things went sour, but that's beside the point - go vote for the charities most deserving of Wikia's money!