User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-86.20.144.144-20130808175209

The danger with subcription is it presents more of a dilema to players to choose one over the other if there are other competitors on the market. TESO needs to be a damn good game (as in perfect), with a hell of a lot of next gen features to compete with the line up if it chooses a subcription pay model otherewise games like Everquest Next will bury it soon after.

A one of payment is a much safer stratagy.