User blog comment:G0LD3NF1RE/Skyrim Dawnguard DLC/@comment-1441235-20120501183930/@comment-79.69.104.68-20120501205607

^ Thing is, there already IS loads of hype about it, so Bethesda are simply playing the PR game and sitting aroung watching the internet go crazy over the tiniest hints of ideas of DLC, look at Rockstar's GTA V, they released a teaser back in November and the web is still going mad over countless rumours and 'leaks'.