User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-86.159.174.212-20130102192149

Well the thing is, with a F2P model, they will be forced to limit the amount you can do without paying for extra features. Now remember the people playing ESO are most likely going to be people under 20 years old, the majority still at school. The game will be rubbish if you don't pay for these extras and people won't be able to afford to constantly be buying things in the game so people will stop playing and go back to Skyrim or a similar game that doesn't cost as much. The most convenient option for most players is a one-off payment of something like $60 or £40 and you can play forever but this is very unlikely. As the one making the decision, bringing in millions each month for the best part of several years is an obvious win over bringing in a couple of million for a few months and then having a gradually decreasing amount of income until it finally stops. For example, World of Warcraft has been going for years and still does really well, although this is probably due to expansion packs.

Whether people like it or not, the game will have to be expensive. This is considering the high expectations it already has and the fact that the developers won't want to disappoint, even if it means raising the prices to cover the costs of initial development. There's the group of customers who will happily pay to play for quality, and the group who won't mind playing a mediocre game becasue it doesn't cost them much.