User blog comment:Longdead97/Ulfric's war effort & gaining support. Smart move or no?/@comment-5558140-20130324032553/@comment-1600847-20130327220122

Ulfric already instilled fear by killing Torygg. Too much fear and you're a tyrant. But just the right amount is what Ulfric needed. He didn't NEED to kill the Imperial Jarls, just remove them from power. Now all the Jarls in the Moot are his allies or his puppets. How covenient for him.