User blog comment:G0LD3NF1RE/Which Faction do you like best in the new Elder Scrolls Online?/@comment-60.230.243.129-20130708082650/@comment-60.230.243.129-20130708085258

Here's how I see it:

Aldmeri Dominion = domination and "submit or die"(lovely)

Daggerfall Covenant = democracy and equality

Ebonheart Pact = defense and security