User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-189.101.99.136-20130904002752/@comment-5469467-20130904064543

This guy might be on to something. Maybe if the subscription was based on "blocks" of months it would seem a bit more enticing to some. But sadly there will still be some (myself included, I'm ashamed to say) who will have no interest as long as there is a subscription model.