User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-99.234.33.107-20130822140124

The stupid thing is that the option they are going for is the one that pays out the least. If you look at guild wars who did the one time buy method, Thay made exorbent ammounts of money because more people where signing up. Even a micro transaction method where you buy different quest packs is better. If you look at Lord of the rings online, It would cost less to buy everysingle area individually then it would to pay a subscription for a year. Bethesda really has no idea what they're doing and will suffer they're own stupidity.