User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-72.216.36.245-20130907213036/@comment-24.142.3.216-20130908032440

You need to remember what happend to other games with the sub model, they didnt work out so well. Most MMO games that are sub model will do one of 2 things A) have to go f2p after a 6 months - 2 years or B) stay p2p and loss many subs and then be shut down. Most of the time it will be A. This is because of WoW, now you might say that most people who are into this play wow, but that is probably not true. Its an MMO and as such a lot of people from wow will try it out, find its not what they wanted and go back to wow. Sadly most MMO games now a days need to be F2P in order to compete with wow.