User blog comment:SleepingIII/Zenimax Online Studios Layoffs/@comment-11343076-20140918130958/@comment-11343076-20141015010022

Yes, Bethesda Softworks is but the other Bethesda is the publisher. And to U.F.B., it was Zenimax who made the game.

I wouldn't really say that Zenimax had good bang for buck. Buy the game for $60, $15 a month after that. Most of these companies like SWTOR will get the most money they can, lay off a bunch of people and then act like since the community wanted it, they made the game F2P, but truly P2W.