Board Thread:Online Discussion/@comment-5247041-20130821093041/@comment-16644784-20130830140101

PsijicThief wrote: Offering new content with new thigns going on. This part worries me. I haven't seen an article that expresses what they consider to be "new content." They could just expand one dungeon and call it good for the next 6 weeks, which is not what I feel most players would deem new content worthy of paying $15 a month.

In terms of the conversation as a whole- zenimax is not concerned with the type of people playing their games- they're not concerned with if their true elder scrolls fans, or just people hacking through the game likeRealslimcraigey mentioned. They are simply concerned with people playing the game. I've heard from folks in the industry (people who work for blizzard) that zenimax really just wants to hit the 3 mil subscriber mark- which is something I could see a company doing, but am not sure that the subscribtion model they've released speaks to that.

I could see them lowering fees eventually, but it really is simply going to depend on subscriptions- if they have enough people paying the $15 a month they're going to keep at it- on the other hand if they're not making the money they think they should make they might re-evaluate their model and opt for a lower price that would allow more players.