User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-24.74.118.98-20130823142058

I have mixed feelings about this. On one hand, a sub means they're less likely to use a crappy cashshop, but it also means I'll end up being forced to choose between WoW and ESO.

The game isn't ruined by any means because of this, but I will absolutely wait to purchase this until it proves itself now, rather than preordering as I had planned if it were B2P instead.