User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-184.63.21.22-20130901041334/@comment-3124449-20130901053838

MMORPGs don't necessarily need a steady stream of income. (nearly) Every successful MMORPG did not draw it's success directly from income. The popular MMOs charge a lot simply because to succeed, an MMORPG needs a massive player base, which can usually only be achieved if the developers are already very successful and have many loyal players across the globe. An already-successful company can charge more for the same content than a company that is still trying to prove itself could.