User blog comment:G0LD3NF1RE/E3 Elder Scrolls Online Roundup/@comment-75.67.96.140-20130724194754/@comment-3124449-20130725045603

It doesn't actually do anything, just puts you at the top of a leaderboard, gives slight bonuses to teammates, and may give a weapon or piece of armor. It will not include some sort of new strategic element as many people seem to think it will.