User blog comment:G0LD3NF1RE/Which Faction do you like best in the new Elder Scrolls Online?/@comment-6044976-20130209082018/@comment-6044976-20130412152654

^^^^^^^^^^^^^^^

Well put it this way, the ebonheart pact (especially nords) fight  so they can rob even more land from the elves and so they can achieve their ultimate goal of wiping the elves off the face of nirn.

The Aldmeri Dominion fights so that they will no longer have to be dominated by violent barbarians who in truth know nothing about honour. Aldmeri Dominion also wants to prove that they will not just be pushed out of the land or to extinction but instead show the nords that they can't just take over someone elses land and claim it as their own.

The reason why the Aldmeri Dominion is so cruel and extreme in their methods is because they have lived under human oppression for a long time and do not want humans to return to power.

If you fought for the Aldmeri Dominion you woulld not only be against the flow but you would also be against the morally incorrect. Lastly because of the numbers disadvantage, victory would be a whole lot sweeter and greater if the Aldmeri Dominion won and you were a part of that.