User blog comment:JAlbor/E3 2013: Answers from Elder Scrolls: Online/@comment-98.148.82.134-20130618174834/@comment-86.166.65.135-20130622220931

It could be F2P, since hype isn't allways good. ESO is getting enough hype for it to be spread simply because of what it is; a TES MMO. Too much hype can raise expectations beyond that of what the game can live up to. I would personally like it to be a one-off payment, as this would give the developers reson to continue making the game as good as possible. Subscription would work this way, too, but subscription is dieing. Lucky us!