User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-13269841-20130822152540/@comment-1600847-20130822154950

That's what happens with every "WoW killer", they either fail or end up becoming just like WoW. WoW has defeated many challengers over the last decade, and as much as I like TES, I don't think Online is going to come close.