User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-87.159.195.76-20121110034028

The best thing for MMO's is one payment like every other game so approximately 50 or 60$.

After that there should be some things to buy ingame, but nothing like "get higher exp or droprate", no just things to get your char look more diffrent. Like special suits or weapon design, so something wich dont get into the feeling of the game.

This is enough to get a bit extra money for server issues or patches, and is nothing any player will care about if he dont want to pay more money for the game