User blog comment:Equillibrium/Elder Scrolls Online Gets Graphic Overhaul/@comment-13446185-20130926220112/@comment-5558140-20130929164509

well you are certainly entitled to feel that way about it, but im sure it was not their intention to make the experience any less immersive by giving the player a specific title for pvp.

having that title will have no narrative impact, and most people who do pvp consider it a seperate part of the game, just like, for lack of a better example, call of duty. you have usually 3 game modes, co-op, story, and multiplayer, all of which are seperate from one another and have no effect on eachother.

the title comes with a skill set as well, so it is really more of a reward than anything and its just for pvp, which you can simply choose to ignore if you don't like competitive mmo playstyles. there will be an actual emporer which is the real emporer. you won't see a player sitting at a throne or anything like that.