Board Thread:General Discussion/@comment-3997491-20130702092041/@comment-11394048-20130714023511

Zenimax will be a lot safer making it work traditionally like buying a game that you only pay for once. They've already confirmed they'll later on add the parts of Tamriel to ESO that aren't included at launch so most people will be interested in that. Which basically means they can keep making money with DLC. That's p much the same thing the other Elder Scrolls games have done. So if they want market the game to the Elder Scrolls community and make them feel at home, copying WoW's subscription system would just be a downright terrible idea.