Board Thread:Online Discussion/@comment-10207438-20130611042440/@comment-7153552-20130711205718

Buy to Play games make more money off microtransactions than any sub-based game these days. On a subscription you'll only ever get that amount for each account open. So let's use WoW as an example, I used to two-box mages and hunters, so I paid approx $30 a month for a short while. Then they introduced the pet store and I wanted some of the companions or the mounts, but I was already spending money on the game to play it, so I didn't buy as many as I wanted. However, on Neverwinter or Defiance, where there is no subscription, the basic mindset is different. Without money already coming out each month to play the game, I can justify in my head spending money on items, so I might pay 30-50 dollars this month to buy a special in-game currency and get some cool items. The thing is, that in-game currency goes fast, and you didn't buy that much. So again, in your head you didn't spend that much ebcause you didn't get all that much, so you then can buy more in-game currency and be okay with it. So each month a single account might bring in upwards of 40-100 dollars each month, much better than the 15 Blizzard makes.