User blog comment:Blood Reaper/Bethesda loses over lawsuit against Mojang/@comment-3134866-20111023042138/@comment-72.209.49.57-20111023061153

The way trademark law works is this, if you allow some one to infringe even at the slightest you lose your trademark if you do not act. What Notch did was try to trademark the single word "Scrolls" If he had succeeded in trademarking that single word under the clause that were listed such as "Digital media" he could claim copyright infringement on Zenimax/Bethesda and make it so that the companies were forced to cease and desist any and all sales and or distribution of said titles with the word "Scrolls" in it. He wasn't just using the word scrolls for his game and this is what most people aren't looking at.

He was trying to get the word "Scrolls" trademarked that is the problem. Also people seem to be getting Bethesda confused with Zenimax. Bethesda has little to nothing to do with this legal situation. Zenimax owns Bethesda, Bethesda is a subsidiary company meaning it's a child company, in short it's Zenimax vs Mojang. Not Bethesda. Zenimax is in their right to pursue this even further if they wish, which I my self knowing the way corporations work is more than most likely is what's going to happen and I hate to admit it, but it will probably be in response to his arrogance and showboating. I'm hoping the legal team doesn't jump the gun. I hope they are the bigger man in this situation, they already proved their trademark is secure so their is no reason to pursue this any further.

Petty a reason for the continuation as it is not entirely undeserved. Trying to trademark the word "Scrolls", Challenging the company to a gaming tournament of their own game to settle a legal dispute,only giving one side of a story to people in a legal matter over a social network which is very low might I add, then adding dragons to their current game saying "Shhhh don't tell Bethesda", more mouthing of about a legal matter and finally bragging just because he won an injunction, those are all middle fingers to a company that could easily play the part of "Corporate shark". I'm almost hoping they go after Mojang and Notch again. Zenimax has far more financial backing and resources at its disposal than Mojang, not to mention the CEO of Zenimax was a lawyer so he knows the ropes and could easily outlast them in court with little to no loss or significantly hurt Mojang,Notch financially if it came to that.