User blog comment:The Milkman/Random Rambling: Should PS3 See Free DLC?/@comment-5538938-20120929082637/@comment-4237253-20120929180044

I hate when people say that "because they're a business, they can't do...."

The thing is, businesses spend money for things that don't generate revenue all the time. That's part of being a business: investing. PR and advertising departments don't make them any money, those are huge expenses. However, they genereate more money in the long run by ensuring that the products that do generate revenue sell even better.

A lot of game studios give away things for free. Rockstar has released free DLC packs for L.A. Noire, Red Dead Redemption, and Max Payne 3. It cost them money to make, and they just gave it away for free, because yes, businesses can do that. Was it all a waste? No. Those little gifts are what ensure customer loyalty. As a business first and foremost, that should be their number one concern, because then, everyone wins in the long run.

Bethesda can and should give a discount/give PS3 players something for free. It'd be a smart business move. They're more to selling products than just setting high prices and hoping people will pay for them. It's far more important to actually gain the loyalty of the consumer. The way you do that? By being nice, or at least pretending to care about them and not just their wallet.