User blog comment:The Milkman/Dragonborn DLC coming to PS3 and PC/@comment-85.242.249.89-20121207003845/@comment-3492791-20121207023738

You need to realize the difference between publishers and developers. As Garoux said, Zenimax is who you're thinking of, because they are the publisher. Bethesda on the other hand is the developer.

The developers, as artists, are usually concerned with making a good game. The publishers, as businessmen, are usually concerned with making a profit.

Unfortunately, modern games require a significant amount of money to produce on the speed and scale that they are today. Publishers are willing to provide this money, but as any good businessmen, only when it will guarantee a profit. In order to make sure they get this profit, they read the market to see what is popular, then tell the developers to make that. Developers do the best they can within the constraints put forward by the publishers and still try to make a good game, but don't always succeed.

If you can't grasp my point, it's the publishers that only care about money, because they run this shit as a business, and in business money is the only thing that matters. If you want to see what developers will do when money is only a minor concern, look to indie titles.