User blog comment:Alduin1996/Draft letter to Zenimax Studios regarding ESO/@comment-6941549-20130910182227/@comment-1600847-20130910183045

I wouldn't be surprised if they either ignore you or send a generic response. If they have to choose between making money while alienating a few fans or making a few fans happy and making less money, they'll likely choose the former. Capitalism and all that.

Though of course I'd love for Zenimax to change their policy and either lower the fee or go free-to-play. I just don't see it happening. What's a few angered fans against mountains of cash?