User blog comment:Deyvid Petteys/ESO is a WOW clone?/@comment-5194541-20120620161228

The only reason it seems like WOW is because:

A. They have fantasy

B. It's an online game with magic and races to choose from

C. It's and online RPG with missions against monsters

To sum that all up, according to what i saw at E3, it's a "mish-mash" of everything, im sure you could compare any online game to ESO