User blog comment:Timeoin/Elder Scrolls Online: Lore Revealed/@comment-66.169.181.60-20130928145754/@comment-5469467-20130929010738

You'd think getting to level 50 and doing the main quest is supposed to take a long time. Maybe not to milk players with subscriptions, but to keep them engaged and entertained. If players could breeze through it, they wouldn't be getting their money's worth.