User blog comment:Jimeee/Elder Scrolls Online will be subscription based/@comment-4542210-20130922151011/@comment-16047389-20130923151505

No MMO lasts forever. It ultimately the destiny of every MMO to begin, gain popularity, lose popularity, then die. This applies to both WoW and ESO. WoW had a good run pre-Cataclysm. The developers did really good work in their heyday, but it is in its phase of losing popularity. It's still the most popular MMO right now, but it's not as popular as it once was. I personally hope ESO is the game that ends WoW's current reign. I can't think of a better gameto replace WoW, the game that basically set the standard for MMO's, than ESO, which seems to go outside the standard more than any other.