User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-122.106.245.158-20140120002516

Definetely 1 time payment. If they priced it around 300 bucks, then they would have much more people playing. Which means that lots of people would pay the $300 so they could (probably) run the server(s). Simple as that.