User blog comment:Ikabite/The Elder Scrolls Online: P2P or F2P?/@comment-89.99.58.42-20121111082743

Sub based mmo's are a dying breed.

Dont let WoW fool you with 10 million subs, only the west pay sub and not that many are left (7 million asians paying 1 /5 cent per hour)

We have seen Warhammer / Aion / SWTOR / TSW all fall flat on the face in terms of sub based mmo's not getting and holding anything near a big sub number.

There are just to many good mmo's out there who ask nothing or only a box price.

GW2 / PS2 / Aion ftp / to name a few.

GW2 shows how it can be done and be succesfull, they showed you can win the heart of gamers and bind them to you without a sub cost.