Dervera, as noted by her dialogue and by the remarks of other residents of Cheydinhal, is very proud of her establishment, in addition to having the stereotypical bohemian Dunmer mindset.
"Welcome to Newlands Lodge, the best place to drink in Cheydinhal. Not counting the Chapel... haha. I'm Dervera Romalen. This is a Dark Elf bar. Cursing, spitting, and screaming? No problem. Fighting is fine with me, too, only the Guard object. and they'll fine you or lock you up. Not my call."
- Cheydinhal "Here you have your Chapel-going Imperials, and your Chapel-dodging Dark Elves, and never shall the twain meet. The Imperials have the gold, houses, and top spots. Dark Elves like me left Morrowind and the whole priest-ridden Tribunal nightmare...and we take the whole patriotic 'Imperial Mission' attitude with a dose of salt."