Main article: Books (Online)

House Hlaalu Philosophy of Trade is a book in The Elder Scrolls Online.



If you want to understand the essential philosophy of House Hlaalu, examine its coat of arms. Behold the scale: it represents balance, trade, and compromise. These essential concepts influence everything the House seeks to accomplish and directs its activities.

Strive for balance in all things. When the scale tips to one side or the other, someone or something gets short-changed. When someone gets short-changed, unpredictability and strife unbalance the world around us. This idea must be embraced by every member of the House. To achieve freedom from greed, from want, and from strife, all parties in any exchange must find balance.

Trade is the House's weapon, its tool, and its way. The House thrives when value and profit flows [sic] [Do not change this to flow. This misspelled word is how it appears in-game.] between supply and demand. House Hlaalu seeks to maintain open trade with anyone who would engage in honest business. Not even a lowly Ashlander with gold or goods in hand would be turned away. This policy protects and empowers the House. The greatest defense remains a wall built of gold, and many foes have broken against the profitable walls of House Hlaalu.

The most honorable conclusion to any conflict is compromise. When two parties seeking balance come together in any exchange, compromise becomes the natural conclusion. Anything can be achieved if both the left hand and the right hand work together. Not everyone is reasonable, however. Sometimes others must be coaxed into compromise. For that, the House Hlaalu Guard stands ready.


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