Well because of Hallowen, they're adding new special costume of Werewolf Lord. I can assume that they wanted to create something related to Vampire Lord but on lycans side. Well because it's just a cosmetic, we can't really get any information or anything about it. But I have one question.... isn't this become canon right now? I mean elder scrolls online is canon... So placing this type of costume, means that there are Werewolf Lords in lore? On the other side they're putting even Pumpkinhead monster, and I don't think we will be even able to meet this majestic creature. So what do you think ? http://files.elderscrollsonline.com/cms/2016/09/cefd80c20b36624d0ce4ac7dcd4cdda5.jpg
Sorry for Bad English, it's not my native language.